// 01About
Ashley · Data & Automation Director

I advise because
I've lived it.

At HEI Civil, I serve as Data & Automation Director across multi-state operations. I've been in the room when the C-suite didn't trust the numbers. I've seen well-designed systems fail because teams weren't brought along. I've scaled AI without governance and learned the hard way.

My work is grounded in real enterprise complexity, not theory.

Ashley, founder of A River of Data
// 02What changed

I lead with decisions, not tools

I start by understanding how decisions are actually made, where trust breaks down, where teams build workarounds. Over 6+ years leading enterprise data strategy, that approach produced results leadership can hold onto.

$1M+ annual cost avoidance through data and automation
19,000+ manual hours eliminated annually across multiple divisions
AI governance framework designed, implemented, now scaling enterprise-wide
Trusted enterprise systems used by leadership for daily decision-making
// 03How I approach it

I build systems three ways

[ 01 ]

Strategy & Architecture

Enterprise data strategy, AI governance frameworks, integrations, and reporting systems.

[ 02 ]

Adoption & Change

Guide teams through implementation so systems stick, and actually deliver value.

[ 03 ]

Advisory & Board Guidance

Strategic sessions for leaders on data, AI, and automation, plus guidance on governance and risk.

// 04Why this matters
Board perspective

I served on two boards, including as Secretary and Collaborative Board Member at an education nonprofit.

That perspective shapes how I think about governance, risk, and long-term accountability. The systems I design are documented, maintainable, and built for long-term ownership, they work because people trust them, understand them, and can sustain them as the organization grows.

AI governance wasn't a policy someone handed me. I wrote it. Then I took it to executive leadership and legal until they signed off, because a policy nobody approved isn't governance, it's a document sitting in a folder. Once it was approved, I built the committee that owns it going forward. I wrote the charter, decided what's in scope and what isn't, and I chair it. That committee is the reason we can say yes to new AI tools safely instead of guessing.

Without adoption, the best systems fail. That's what I focus on.

// 05Speaking & thought leadership

I speak on data strategy, adoption, and governance

Attendees report direct impact on how they approach technology implementation.

  • ›Trimble Dimensions (2023, 2025, 2026), rated 4.75/5
  • ›SnowFROC 2026 rated 4/5
  • ›Live! 360 Tech Con 2026 (two sessions selected)
  • ›DrupalCamp Colorado 2026 rated 4.5/5
  • ›Women in Construction Week 2023 (company nominated)
// 06What leaders say

"A rare talent who possesses both the technical depth to master AI and automation and the strategic mindset to lead enterprise-level change."

Randy W.

"Excellent communication and collaboration skills and is able to work effectively with stakeholders at all levels of an organization. Her ability to translate technical concepts into easy-to-understand language has been particularly valuable in helping business users understand and leverage the insights generated by the data."

Jordan J.

"This ended up being one of the most important sessions I've ever attended. The knowledge you shared will be incredibly valuable to how I move forward with implementation of new technologies and workflows. Thank you!"

Justin M.
// 07The foundation

What I bring

15+ yrs leading teams and operations
6+ yrs owning enterprise data strategy across multi-state operations
Boards past board service: secretary and collaborative board member
Industry hands-on in construction, operations, and mid-market organizations
English / Español bilingual: English and Spanish
// 08Credentials & training

Formal training

University of Colorado Colorado Springs
Strategic Artificial Intelligence Program
University of Colorado Colorado Springs · Executive Education
Issued Jun 2026 · 8-week executive program

An executive program for leaders who make decisions about AI, not those who build it. Covered governance architecture, Shadow AI containment, workflow design, and stakeholder alignment. Culminating deliverable: a board-ready Strategic AI Playbook tailored to your organization.

Governance Architecture Shadow AI Containment Workflow Architecture Decision Accountability Workforce Transformation
Built in practice

AI Governance Policy and Committee

HEI Civil · Enterprise AI Governance
Authored 2024 · Operational 6-12 months · Now scaling enterprise-wide
›Authored the AI usage policy from scratch: approved tools, data handling rules, output validation, and prompt documentation.
›Built from what the team actually ran into, plus what was already working at other organizations.
›Took the draft to executive leadership and legal. Didn't roll anything out until both signed off.
›Built the enterprise AI Governance Committee, wrote its charter, decided its scope, and chairs it today.
›BI team has operated under this framework across Power BI development, Python automation, and AI-assisted reporting.

"A policy nobody approved isn't governance, it's a document sitting in a folder. That committee is the reason we can say yes to new AI tools safely instead of guessing."

Policy Authorship Executive + Legal Sign-off Committee Governance AI Risk Management Adoption Frameworks
For my full career history, see LinkedIn →
// 09Let's talk

Your systems are built. Your people don't trust them.

If your organization is working around fragile systems, or you're navigating AI governance without a framework, let's talk. Start with a free 30-minute intro call to assess fit.

Book a free intro conversation →
Or reach out directly
email ariverofdata@gmail.com phone (720) 248-7373 linkedin /in/ariverofdata
// Newsletter

Practical essays on data, AI, and adoption.

No noise. One sharp essay on data, AI, or the work of building systems people trust. That’s it.